Copy Placement

Gold Key Media will create a bespoke distribution plan to reach your required targeted audience.


The Benefits Of Copy Placement

 

  • Assists you in converting sampling to subscriptions and paid for sales
  • Increases brand exposure and awareness of your product to consumers
  • Producing a potential point of difference to your competitors
  • Gains advertisers direct access to a specific, targeted audience
  • Enables you to control magazine distribution with a guaranteed circulation figure which is allowable within your ABC figure
  • Targets readers in a leisure environment where they are more receptive to advertising messages
  • Increased response rate to existing advertisers
  • Use of brands in a media pack to attract new advertisers

Copy Placement Process

 

  • Locations are selected based on demographic profile
  • Venues are contacted to establish demand and agree supply
  • Copies are delivered to venues by secure track & trace delivery
  • Displayed in rooms, lobby/reception areas, bar, lounge café areas or dedicated magazine racking
  • Office based sales team manage day-to-day relations with venues resulting in excellent compliance to achieve 100% pick-up
  • Field based sales team maintaining venue relations and placement compliance
  • We are fully audited by ABC

Copy Placement Venues

 

  • 5* Hotels
  • Airline Lounges
  • Private Jet Centres
  • Eurostar*
  • Corporate Offices
  • Members Clubs
  • Cruise Ship Lounges
  • Luxury Health Spas
  • Yacht Clubs
  • Private Medical Facilities
  • Gyms
  • Leisure Centres
  • Universities
  • Libraries
  • Bars and Cafes
  • Ferries
  • Doctor’s Waiting Rooms
  • Hair Salons

 

Case Study

 

A contract publisher requested a full distribution plan in preparation for a pitch to produce a publication for a major consumer brand during targeting Londoners and visitors to the capital over the key 2012 Olympic period.

Working with our dedicated venue team we produced a bespoke magazine distribution plan that gave our client visibility and exposure across:

  • London Hotels
  • Athletes accommodation and Main Press Centre inside the Olympic Village
  • Inbound Flights and Gate Services at key London airports
  • London University Halls
  • Thames Clipper Service
  • Bars & Restaurants in central London
  • Heathrow, Gatwick and Stansted Express Rail Services
  • National Express departure points in Birmingham and Manchester

On the back of the comprehensive distribution proposal the publisher was successful and won the business and due to the depth of distribution generated additional ad revenue of £100k

Olympics magazine distribution
magazine distribution logistics airline
magazine distribution logistics

 


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