In Venue Placements
Our specialist team will create a bespoke distribution plan specific to your target audience and marketing objectives.
We are the world’s largest distributors of newspapers & magazines internationally outside of the traditional newsstand sector.
We work with publishers to understand their business needs and create and manage rewarding distribution and placement programmes, whereby copies are supplied to selected venues suitable for a given target audience.
From 5* hotels, yachts, corporate offices and airline lounges to coffee shops, gyms, supermarkets and libraries, we’re able to produce bespoke plans to target both luxury and mass market audiences on a global scale, depending on the exact publisher requirements.
Guaranteed Circulation Figures
Not only does this increase brand exposure and awareness of your product to consumers directly, but it allows for a guaranteed circulation figure (fully auditable with the ABC/BPA) and therefore increased advertising revenues.
Our 15 strong venue team work very closely with our venue contacts (ranging from General Managers, Front of House, Concierges etc) such that we have 16+ years’ worth of strong trading relationships and in-depth knowledge of these locations and their guests. We are trusted as sole and exclusive providers of appropriate and relevant reading materials for their guests and clients.
Benefits of Gold Key Media Magazine Distribution Services
- Direct access to specific, targeted audiences for publishers and advertisers
- Ensure an auditable circulation figure
- Increases your brand exposure and awareness
- Readers are targeted in a leisurely environment where they are more receptive to advertising messages
- Sampling encourages new subscriptions and newsstand sale
A sport brand wanted to target athletes and their teams, commercial sponsors and visitors to the 2016 Olympic Games. As well as targeting key local venues and accommodation in Rio during the games for guests to read at their leisure, we devised an international airline lounge placement programme, whereby copies were placed at gate services and lounges globally, with a focus on future host cities. Copies were available to anyone making the trip to Rio, be they from Tokyo, LA or London, allowing fantastic visibility for this brand amongst their core audience of sporting professionals and sports fans.
Working closely with the team responsible for the print collateral for a luxury London department store, Gold Key Media put together a highly targeted distribution plan to target UHNWI internationally, to encourage them to shop instore or online. This involved a variety of our most exclusive routes to market, including 1st class airline lounges, private jet centres, private members clubs and luxury 5* hotels where this affluent and influential demographic will frequent.
Supporting the re-launch of the market leader in this sector, Gold Key Media produced a comprehensive distribution strategy to capture this publisher’s core audience throughout their daily lives, to help grow familiarity and affiliation with their title in this competitive space. This sees copies are supplied regularly to gyms, coffee shops, hair and beauty salons, corporate offices and universities, as well as hotels and spas.